This week on Nerd Brand we are talking about resurrecting brands. Taking a brand that has been either on fumes or dead can be a huge challenge. Some don't even bother attempting it, most rather start fresh. A while back I was told that it's better to raise a baby than to raise the dead. Starting fresh allows more room to grow and redefine your brands message and mission.
Below is a brief synopsis of the show:
Don't be evil. Cheating Google is not cool. I was asked how to leverage how search works to manipulate the market. Honest question that was not aware that it's manipulation and not cool with Google. Thus evil.
1996 - Marvel is bankrupt and sells characters to pay bills. Sony got Spiderman, and Fox got X-Men.
late 2000's - Feige at Marvel tries to get Sony and Fox to easter egg Dr. Strange and Ironman to begin resurrecting Marvel.
2008 - Ironman was released.
2010 - Spiderman was cooked, and X-Men was confusing.
2017 - tables have turned, and Marvel is helping Sony resurrect Spiderman. Fox does X-men Day's of Future Past to correct franchise.
It's easier to raise a baby than to raise the dead.
Having said that, it is rare to see happen.
You can read here about 10 brands that made a return: https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/10-brands-that-came-back-from-the-dead.aspx
Diversification is defined as: "A growth strategy where a business markets new products in new markets."
But it is a risky strategy. The business is moving into a new area of a market in which it has little or no experience. Here we discuss how the video game industry did this.
Video games and how they diversify
2 companies that went into video games from electronics and appliances:
Sony - PS4
Microsoft - Xbox
Better brand image
Effectiveness in overall activities
Increase in profits
Better relations with distributors
Increase customer base
Efficiency and effectiveness in the organization
Brand awareness into new markets
Increase consumer standards
Distributors and Suppliers
Movies are a business just like any other one. This episode of our podcast we're talking about print and digital advertising that wasn't quite thought out. A few weeks ago, the new Spiderman movie poster was revealed. This was criticized as a minor disaster. The project has been memed, and trolled on social media. Terrible structure: Better:
I'll be honest: I tried to improve the very busy SPIDER-MAN HOMECOMING poster, and I no longer know where the original ends and mine begins pic.twitter.com/Sazywe9gwh— Kyle Buchanan (@kylebuchanan) May 24, 2017
We talk about how things like this could happen. Was it design by committee? Was it the artists purposefully doing it to achieve an era of design, but for the wrong audience? We'll let you decide. What's more important, creating art or creating promos that sell the offer or event? Like and follow us on Facebook.com/thenerdbrand or at nerdbrandpodcast.com. And find the podcasts sponsor of course at element502.com and facebook.com/Element502 Extras:
Thank you to a listener at XIO Technologies from Kara Smith, who said, "Listening to the Nerd Brand podcast and LOL’d at the cloud reference!"
It's all about knowing your audience. A few weeks ago on Nerd Brand we talked about Marvel Comics and how they're taking their narratives in a specific direction that wasn't exactly a fit for the audience that consumes the product. As of a couple weeks ago the CEO of Marvel comics admitted this mistake and we will have to wait and see if there's a course correction. But there's the proof of not knowing your audience and marginalizing a good segment of them and sales suffering as a result. So don't forget your audience.
R rated comic movies, the good list and the ones that were too far ahead of their time. As well as a short list of movies rumored and in talks for production that could be R rated.
Movies that should/could be R rated?
Brand marketing is interpreted by the people that view it and I can be viewed negatively or positively examples of brands viewed positively and examples of brands viewed negatively.
YouTube - privacy settings required for videos that shouldn't be privatized. Basically if you cuss you're channel is only viewable by logged in users and is up for debate if ads are run on it. Unless you're like minded to Liberal YouTube corp.
Questions for discussion:
Financial interests of social channels - where is the line that you don't cross? How can you know what's offensive? Or should you just say dammit all and let your nerd fly?
Is advertising to appeal to everyone not possible these days and why?
Reference HubSpot marketers who cuss post. This is why YouTube de-monotizes YouTubers. But also non-like minded YouTube channels.
How nerd culture has responded, or even cares?
Oh boy what a year it's gonna be for movies in 2017. Sequels, Prequels, and reboots, and some we aren't really sure where they fit in these categories. We also continue our conversation from last time about campaigns and marketing brands, this time we discuss over saturation or diluting your message by being to aggressive with it.
So listen in to us joke, discuss, and offer a nerd point of view for marketing and advertising!
We're back! After a break for the Holidays and refreshing our format, it's season 2 of Nerd Brand. This episode we talk about Batfleck and timing of promoting and launching campaigns!
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