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Now displaying: 2017

Nerd (or geek) culture is no longer a sub-culture, it’s the culture of day. Marketing for things like comics and novels and video games is no longer an isolated thing.

Nearly everything is transformative in media now and it's important to keep your Nerd Brand Strong!


Please subscribe and listen to Brandon Jones of Animation Destination and myself, for our reviews, jokes and discussions of branding and marketing in the nerd culture.

Aug 3, 2017

This week on Nerd Brand we are talking about resurrecting brands. Taking a brand that has been either on fumes or dead can be a huge challenge. Some don't even bother attempting it, most rather start fresh. A while back I was told that it's better to raise a baby than to raise the dead. Starting fresh allows more room to grow and redefine your brands message and mission.

Below is a brief synopsis of the show:

What the tip?

Don't be evil. Cheating Google is not cool. I was asked how to leverage how search works to manipulate the market. Honest question that was not aware that it's manipulation and not cool with Google. Thus evil.

Nerd Segment

1996 - Marvel is bankrupt and sells characters to pay bills. Sony got Spiderman, and Fox got X-Men.

late 2000's - Feige at Marvel tries to get Sony and Fox to easter egg Dr. Strange and Ironman to begin resurrecting Marvel.

2008 - Ironman was released.

2010 - Spiderman was cooked, and X-Men was confusing.

2017 - tables have turned, and Marvel is helping Sony resurrect Spiderman. Fox does X-men Day's of Future Past to correct franchise.

Brand Segment

It's easier to raise a baby than to raise the dead.

Having said that, it is rare to see happen.

You can read here about 10 brands that made a return: https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/10-brands-that-came-back-from-the-dead.aspx

Jul 13, 2017

Diversification is defined as: "A growth strategy where a business markets new products in new markets."

But it is a risky strategy. The business is moving into a new area of a market in which it has little or no experience. Here we discuss how the video game industry did this.

Nerd

Video games and how they diversify

2 companies that went into video games from electronics and appliances:

Sony - PS4
Microsoft - Xbox

Brand

Product Simplification

Cost reduction
Better brand image
Effectiveness in overall activities
Increase in profits
Better relations with distributors
Market control

Diversification

Increase customer base
Efficiency and effectiveness in the organization
Brand awareness into new markets
Brand advantage
Increase consumer standards

Elimination

Performance
Product line/mix
Customer need
Operations
Distributors and Suppliers
Competitors

Jun 22, 2017
On this install of The Nerd Brand this week we're talking how to connect your business to other business and how connected universes have worked for the big guys in Marvel and DC. This episode on the Nerd Brand.
 
 
In case you're wondering what this weeks tip is, it is about Fred. Fred is the one of the Latest updates to Google has issued back in March and in this episode we briefly give you a tip on how to address this update and keep your site from becoming a victim of the update.
 
And it's part of the nerd brand podcast we talk about how Sony connected with Marvel to correct their mistake with Spiderman. And how Fox may be working with Marvel as well; and how both have benefited financially.
 
Enjoy!

 

Jun 8, 2017

Movies are a business just like any other one. This episode of our podcast we're talking about print and digital advertising that wasn't quite thought out. A few weeks ago, the new Spiderman movie poster was revealed. This was criticized as a minor disaster. The project has been memed, and trolled on social media. Terrible structure: Better:  

We talk about how things like this could happen. Was it design by committee? Was it the artists purposefully doing it to achieve an era of design, but for the wrong audience? We'll let you decide. What's more important, creating art or creating promos that sell the offer or event? Like and follow us on Facebook.com/thenerdbrand or at nerdbrandpodcast.com. And find the podcasts sponsor of course at element502.com and facebook.com/Element502 Extras:

Thank you to a listener at XIO Technologies from Kara Smith, who said, "Listening to the Nerd Brand podcast and LOL’d at the cloud reference!"

 

May 25, 2017
 
History
 
Comic books were more or less invented in 1933 by Maxwell Charles Gaines, a former elementary school principal
 
Due to negative PR of comics, Gaines, in 1940, hired Marston as a consultant.
 
In the summer of 1940, Olive Richard, a staff writer for the magazine, visited Marston at his house in Rye, New York, to ask him for his expert opinion about comics.
 
“Olive Richard” was the pen name of Olive Byrne, and she hadn’t gone to visit Marston—she lived with him. She was also the niece of Margaret Sanger, one of the most important feminists of the 20th century. 
 
These are kinky people:
 
Olive Byrne met Marston in 1925, when she was a senior at Tufts; he was her psychology professor. Marston was already married, to a lawyer named Elizabeth Holloway. When Marston and Byrne fell in love, he gave Holloway a choice: either Byrne could live with them, or he would leave her.
 
Her Purpose
 
Wonder Woman made her debut in All-Star Comics at the end of 1941 and on the cover of a new comic book, Sensation Comics, at the beginning of 1942, drawn by an artist named Harry G. Peter. She wore a golden tiara, a red bustier, blue underpants and knee-high, red leather boots. She was a little slinky; she was very kinky. She’d left Paradise to fight fascism with feminism, in “America, the last citadel of democracy, and of equal rights for women!”
 
Weaknesses
 
http://screenrant.com/wonder-woman-biggest-weakness-didnt-know-trivia/
 
  • Poke to the eyes
  • Her own Lasso
  • Her own bracelets
  • Secluded Upbringing
  • Guns
  • Greek Gods
  • Different Dimensions
  • Piercing Weapons
  • Hands tied by a man
 
 
May 11, 2017
It's Kentucky Derby and free comic book day! Not to mention it's time to spring clean your brand. This episode on the Nerd Brand.
 
What the Tip?!
 
www and non www domains and google web master tools. 
 
Be exact with adding your websites URL to google search console. Full URL. With https or http
 
Nerd
 
Why did the comic culture rise up and comic book day.
 
Brandon has this one covered. 
 
Brand 
 
Time to do a brand review. Check your self before you advertise yourself. Inconsistent branding communicates the wrong message. Get every print piece and print out digital ones and lay on table and LOOK at what you have. Confusing and Misleading representation could result in a damaging brand reputation. 
 
Things to check:
 
  • Logo
  • Colors
  • Website
  • Copy used on digital and print items
  • Social Media Channels
  • Images used
  • Employees Social Media that are public
  • Google your self and business!!!
 
Close 
 
Apr 27, 2017
 
Sounds are evolving in to famous 60-70's songs. GOTG vol 2 released sound track as promo along with trailer. 
 
Our bold favs and most memorable both sound tracks and scores. 
 
  • Back to Future
  • Superman - Christopher Reeves
  • Batman - Michael Keaton
  • Batman - Adam West
  • Star Wars
  • Client Eastwood - Good, Bad and the Ugly
 
Brand 
 
What music can say about a brand.
 
"Music brings value to a brand in three ways: identity, engagement, currency. Specifically, using music to establish an emotional connection with a brand, increases brand recognition, creates excitement and buzz beyond the brand’s core products or services, and can empower consumers, giving them valuable content to discover and share. Music creates the value that brands need to win the war for attention and develop a genuine connection with their consumers. When used correctly, music not only creates loyalty, but true advocacy."
 
Alex White, Co-Founder & CEO, Next Big Sound, Inc., leading provider of online music analytics and insights
 
Resources:
 
https://www.slideshare.net/dannymanning/history-of-music-advertising
 
https://www.slideshare.net/bernardsanch/the-role-of-music-in-advertising
 
https://www.forbes.com/sites/steveolenski/2014/02/06/why-music-plays-a-big-role-when-it-comes-to-branding/
 
Apr 13, 2017

It's all about knowing your audience. A few weeks ago on Nerd Brand we talked about Marvel Comics and how they're taking their narratives in a specific direction that wasn't exactly a fit for the audience that consumes the product. As of a couple weeks ago the CEO of Marvel comics admitted this mistake and we will have to wait and see if there's a course correction. But there's the proof of not knowing your audience and marginalizing a good segment of them and sales suffering as a result. So don't forget your audience.

Nerd Segment

R rated comic movies, the good list and the ones that were too far ahead of their time. As well as a short list of movies rumored and in talks for production that could be R rated.

  • Deadpool - 138 million, over 500 million world wide ticket sales, out grossing Passion of the Christ.
  • Logan - costs studio 127 million, projected to make close to $300 million.
  • Dredd - wasn't successful but darn good.
  • Blade 1, 3

Movies that should/could be R rated?

  • Spawn
  • Lobo
  • Venom
  • The Batman
  • Justice League Dark

Brand Segment

Brand marketing is interpreted by the people that view it and I can be viewed negatively or positively examples of brands viewed positively and examples of brands viewed negatively.

YouTube - privacy settings required for videos that shouldn't be privatized. Basically if you cuss you're channel is only viewable by logged in users and is up for debate if ads are run on it. Unless you're like minded to Liberal YouTube corp.

Questions for discussion:

Financial interests of social channels - where is the line that you don't cross? How can you know what's offensive? Or should you just say dammit all and let your nerd fly?

Is advertising to appeal to everyone not possible these days and why?

Reference HubSpot marketers who cuss post. This is why YouTube de-monotizes YouTubers. But also non-like minded YouTube channels.

How nerd culture has responded, or even cares?

Let us know what you think on facebook.com/thenerdbrand or visit us at nerdbrandpodcast.com

Mar 30, 2017
In this episode of Nerd Brand Podcast we talk about Brands that you have heard of that are no longer with us and some that are soon to be departed. Many Brands die because of financial reasons, others because of a lack of self promotion, in spite of having "Top of Mind" awareness.
 
For a list of resources, check out the links below:
 
http://www.clark.com/major-retailers-closing-2017
 
Long dead brands, but we all remember:
 
http://www.businessinsider.com/12-dead-brands-that-are-still-well-known-2012-10?op=1
 
To not leave on a negative note:
 
http://www.businessinsider.com/most-valuable-brands-in-the-world-2012-10?op=1/#mcdonalds-14
 
We also talk about the 2007-08 writers strike where Hollywood elite learned the hard way that content is king, but not all content is not equal.
 
The effect of the strike:
https://en.wikipedia.org/wiki/Effect_of_the_2007%E2%80%9308_Writers_Guild_of_America_strike_on_television
 
http://www.huffingtonpost.com/david-macaray/the-200708-writers-strike_b_3840681.html
Mar 16, 2017
What the tip??!!
 
Branding. It's gotta be consistent and re-branding is not the same ol same ol
 
Alt: WordPress - Yes Virginia, there are revisions and autosaves.
 
Nerd 
 
Cloverfield Theory discussion (4-5 movies planned)
 
  1. Cloverfield - 2008
  2. 10 Cloverfield Lane - 2016
  3. God Particle - slated release date is Oct. 27th, 2017
  4. unknown
  5. unknown
 
Tagruato Corp. - The site is back online! http://tagruato.jp/index2.php
 
Subs: 
 
  1. Yoshida Medical Research - Deep sea bioprospecting
  2. Slusho! - Think ICEE or Slushy at Circle K
  3. Bold Futura - Where Howard Worked. An Engineering Tech Company
  4. ParafFun! Wax Distributors - Wax seals
 
 
Howard Stambler: http://tagruato.jp/employee_of_the_month_2016_february.php
 
Radioman70 (aka http://funandprettythings.com/) - A private chat site for him and his daughter.
PWD: "do you want to talk?"
 
Howard's "how-to" guide for survival to get to his bunker: http://funandprettythings.com/lifepreservinginformation/
 
Brand 
 
Be Consistent! 
 
Consequences with inconsistency in marketing message and appearances 
 
  1. Lose a customers trust
  2. Being associated with poor quality
 
Questions to ask:
 
  1. Which social channels are being used most frequently?
  2. What percentage are using mobile devices to access your content?
  3. What type of content would your audience enjoy?
  4. Does your audience prefer to receive emails, phone calls, texts, attend webinars, etc.?
  5. How do they speak to each other?
  6. What conferences or events are they going to?
Mar 2, 2017
Opener:
 
Ben Afleck is still Batman, and yes, the movie has a director. Now if they can keep it from turning out like the rest of the DCCU.
 
What the tip??!!
 
Recommend WordPress plugin Yoast SEO
 
Nerd:
 
Marvel Comcis vs MCU
 
Marvel Comics is not doing well. A singular ideology has created an economic problem for Marvel Comics.
 
Example: DCCU is based on spectacle. MCU is consistent and focuses on story. 
 
Gimmick #1 - The politics
 
Quality of story over agenda. Build a following by creating new stories and pay attention to your readers. Don't let a few dictate direction of your product. Editors don't let writers breathe but some writers are not focused on story. 
 
Gimmick #2 - The nostalgia 
 
Marvel is doing what movies do, reboot and remake because sales are falling. Another civil war, secret wars and character changes that have bad stories like female Thor and sjw character and story lines. 
 
Event to event and number ones to ones for money. Consumers are rejecting the lack of quality because Marvel has placed the opinion of the few first and money. 
 
Brand:
 
Data driven efforts.
 
Do nothing until you get the facts. When marketing a product do the research and focus groups. 1 opinion is not enough to change direction.
 
Examples of where this happens:
 
  • Websites
  • Creative print
Overall strategy of your product or presentation. 
 
Outro:
 
Sponsor mention - https://element502.com
 
Next episode 
 
The Cloverfield Theory and Online Marketing Promotion
 
http://funandprettythings.com/ - Howard Stmblers site to daughter. pwd Do you want to talk?
 
http://tagruato.jp/index2.php - when opened audio can be heard.
 
http://tagruato.jp/employee_of_the_month_2016_february.php - Howard on list for Bold Futura. (a font type name reversed, a possible clue about ongoing story?)
 
Like us on Facebook
Feb 16, 2017

Oh boy what a year it's gonna be for movies in 2017. Sequels, Prequels, and reboots, and some we aren't really sure where they fit in these categories. We also continue our conversation from last time about campaigns and marketing brands, this time we discuss over saturation or diluting your message by being to aggressive with it.

So listen in to us joke, discuss, and offer a nerd point of view for marketing and advertising!

Feb 2, 2017

We're back! After a break for the Holidays and refreshing our format, it's season 2 of Nerd Brand. This episode we talk about Batfleck and timing of promoting and launching campaigns!

Follow us on Facebook at facebook.com/thenerdbrand and subscribe to the podcast on nerdbrandpodcast.com or on iTunes and Google Play.

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