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Now displaying: July, 2017

Nerd (or geek) culture is no longer a sub-culture, it’s the culture of day. Marketing for things like comics and novels and video games is no longer an isolated thing.

Nearly everything is transformative in media now and it's important to keep your Nerd Brand Strong!

Please subscribe and listen to Brandon Jones of Animation Destination and myself, for our reviews, jokes and discussions of branding and marketing in the nerd culture.

Jul 13, 2017

Diversification is defined as: "A growth strategy where a business markets new products in new markets."

But it is a risky strategy. The business is moving into a new area of a market in which it has little or no experience. Here we discuss how the video game industry did this.

Nerd

Video games and how they diversify

2 companies that went into video games from electronics and appliances:

Sony - PS4
Microsoft - Xbox

Brand

Product Simplification

Cost reduction
Better brand image
Effectiveness in overall activities
Increase in profits
Better relations with distributors
Market control

Diversification

Increase customer base
Efficiency and effectiveness in the organization
Brand awareness into new markets
Brand advantage
Increase consumer standards

Elimination

Performance
Product line/mix
Customer need
Operations
Distributors and Suppliers
Competitors

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