SEO (Search Engine Optimization) cannot be effective without well-executed content. And that’s where social media marketing kicks in. SEO and SMM (Social Media Marketing) go together like peas and carrots.
Social Media Marketing helps you to get your content seen, which in turn can substantially increase your number of brand mentions on the web. Today marketers today are calling it “top of mind.” Which is the new way to say, “brand awareness.”
The better you promote your content across marketing channels, the more referring domains you will receive.
This week on Nerd Brand we are talking about resurrecting brands. Taking a brand that has been either on fumes or dead can be a huge challenge. Some don't even bother attempting it, most rather start fresh. A while back I was told that it's better to raise a baby than to raise the dead. Starting fresh allows more room to grow and redefine your brands message and mission.
Below is a brief synopsis of the show:
Don't be evil. Cheating Google is not cool. I was asked how to leverage how search works to manipulate the market. Honest question that was not aware that it's manipulation and not cool with Google. Thus evil.
1996 - Marvel is bankrupt and sells characters to pay bills. Sony got Spiderman, and Fox got X-Men.
late 2000's - Feige at Marvel tries to get Sony and Fox to easter egg Dr. Strange and Ironman to begin resurrecting Marvel.
2008 - Ironman was released.
2010 - Spiderman was cooked, and X-Men was confusing.
2017 - tables have turned, and Marvel is helping Sony resurrect Spiderman. Fox does X-men Day's of Future Past to correct franchise.
It's easier to raise a baby than to raise the dead.
Having said that, it is rare to see happen.
You can read here about 10 brands that made a return: https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/10-brands-that-came-back-from-the-dead.aspx