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Now displaying: Category: louisville, advertising, marketing, design, business, games & hobbies, tv, film, society, culture, nerd, comics, comic movie

Nerd (or geek) culture is no longer a sub-culture, it’s the culture of day. Marketing for things like comics and novels and video games is no longer an isolated thing.

Nearly everything is transformative in media now and it's important to keep your Nerd Brand Strong!

Please subscribe and listen to Brandon Jones of Animation Destination and myself, for our reviews, jokes and discussions of branding and marketing in the nerd culture.

Dec 5, 2017

There's been a lot of negative hype around Justice League. In this episode we discuss about returning to record after a brief hiatus. And discuss the marketing budget and economics of Justice League. SPOILERS Ahead if you've not seen it yet.

Oct 5, 2017

Hey everyone, sorry we're late on releasing this, blame the orcs.

In this episode we're sharing our favorite movies of 2017 so far! And yes, just 4 movies because we hate to conform to top 5 or 10 lists.

 

Sep 14, 2017

It's a SUPERCast! Get it? 502 Heroes and 3 podcasts? OK, I know corny, but we're still doing this thing. Starting with Animation Destination we begin the SUPERCast with the anime segment, then Video Destruct talks about the game segment, then finally, Nerd Brand takes a look at the holistic approach of a Marketing Crossover Strategy: Video Games and Anime.

A Marketing crossover strategy is branding marketing combined with different products or brands in the industry. And which bring different user experience to consumers.

There are times when it is done well. And a lot of times not done well. Crossover marketing is a risky endeavor. In this episode we discuss the winner and losers of this venture between Animation Destination, Nerd Brand and Video Destruct podcasts in one single SUPERCast!

Aug 24, 2017

SEO (Search Engine Optimization) cannot be effective without well-executed content. And that’s where social media marketing kicks in. SEO and SMM (Social Media Marketing) go together like peas and carrots.

Social Media Marketing helps you to get your content seen, which in turn can substantially increase your number of brand mentions on the web. Today marketers today are calling it “top of mind.” Which is the new way to say, “brand awareness.”

The better you promote your content across marketing channels, the more referring domains you will receive.

More: https://element502.com/why-social-media-marketing-is-still-important/

Aug 3, 2017

This week on Nerd Brand we are talking about resurrecting brands. Taking a brand that has been either on fumes or dead can be a huge challenge. Some don't even bother attempting it, most rather start fresh. A while back I was told that it's better to raise a baby than to raise the dead. Starting fresh allows more room to grow and redefine your brands message and mission.

Below is a brief synopsis of the show:

What the tip?

Don't be evil. Cheating Google is not cool. I was asked how to leverage how search works to manipulate the market. Honest question that was not aware that it's manipulation and not cool with Google. Thus evil.

Nerd Segment

1996 - Marvel is bankrupt and sells characters to pay bills. Sony got Spiderman, and Fox got X-Men.

late 2000's - Feige at Marvel tries to get Sony and Fox to easter egg Dr. Strange and Ironman to begin resurrecting Marvel.

2008 - Ironman was released.

2010 - Spiderman was cooked, and X-Men was confusing.

2017 - tables have turned, and Marvel is helping Sony resurrect Spiderman. Fox does X-men Day's of Future Past to correct franchise.

Brand Segment

It's easier to raise a baby than to raise the dead.

Having said that, it is rare to see happen.

You can read here about 10 brands that made a return: https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/10-brands-that-came-back-from-the-dead.aspx

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