Ben Afleck is still Batman, and yes, the movie has a director. Now if they can keep it from turning out like the rest of the DCCU.
What the tip??!!
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Marvel Comcis vs MCU
Marvel Comics is not doing well. A singular ideology has created an economic problem for Marvel Comics.
Example: DCCU is based on spectacle. MCU is consistent and focuses on story.
Gimmick #1 - The politics
Quality of story over agenda. Build a following by creating new stories and pay attention to your readers. Don't let a few dictate direction of your product. Editors don't let writers breathe but some writers are not focused on story.
Gimmick #2 - The nostalgia
Marvel is doing what movies do, reboot and remake because sales are falling. Another civil war, secret wars and character changes that have bad stories like female Thor and sjw character and story lines.
Event to event and number ones to ones for money. Consumers are rejecting the lack of quality because Marvel has placed the opinion of the few first and money.
Data driven efforts.
Do nothing until you get the facts. When marketing a product do the research and focus groups. 1 opinion is not enough to change direction.
Examples of where this happens:
Overall strategy of your product or presentation.
The Cloverfield Theory and Online Marketing Promotion