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Nerd (or geek) culture is no longer a sub-culture, it’s the culture of day. Marketing for things like comics and novels and video games is no longer an isolated thing.

Nearly everything is transformative in media now and it's important to keep your Nerd Brand Strong!


Please subscribe and listen to Brandon Jones of Animation Destination and myself, for our reviews, jokes and discussions of branding and marketing in the nerd culture.

Apr 27, 2017
 
Sounds are evolving in to famous 60-70's songs. GOTG vol 2 released sound track as promo along with trailer. 
 
Our bold favs and most memorable both sound tracks and scores. 
 
  • Back to Future
  • Superman - Christopher Reeves
  • Batman - Michael Keaton
  • Batman - Adam West
  • Star Wars
  • Client Eastwood - Good, Bad and the Ugly
 
Brand 
 
What music can say about a brand.
 
"Music brings value to a brand in three ways: identity, engagement, currency. Specifically, using music to establish an emotional connection with a brand, increases brand recognition, creates excitement and buzz beyond the brand’s core products or services, and can empower consumers, giving them valuable content to discover and share. Music creates the value that brands need to win the war for attention and develop a genuine connection with their consumers. When used correctly, music not only creates loyalty, but true advocacy."
 
Alex White, Co-Founder & CEO, Next Big Sound, Inc., leading provider of online music analytics and insights
 
Resources:
 
https://www.slideshare.net/dannymanning/history-of-music-advertising
 
https://www.slideshare.net/bernardsanch/the-role-of-music-in-advertising
 
https://www.forbes.com/sites/steveolenski/2014/02/06/why-music-plays-a-big-role-when-it-comes-to-branding/
 
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