This episode of Nerd Brand we discuss how the influence of brand has effected our perception of superhero films and our experience at the movies. We talk about the 3 main properties out there, Marvel/Disney, who is serving up movie like Age of Ultron and upcoming in November Dr. Strange. Marvel/Fox, who just gave us X-men and Dead Pool, and finally DC/WB with Suicide Squad and BvS and upcoming next summer Wonder Woman.
This week on the Nerdbrand we're talking the Suicide Squad! What we thought of the movie and how the marketing impacted the fan and critical perception.
This week we have a very special guest from WBNA Louisville Lindsay Hanson with us to talk about all the nerdy stuff and brand marketing coming out of the massive heap of geek news, San Diego Comic Con!
In this episode we talk about non-profits and how nerd culture helps great causes through media and action. We also get a review of the recent Ghostbusters 2016 movie. A movie that many didn't want or expected a sequel. Instead, we got we got and most will probably forget it in time.
On this episode of Nerd Brand we discuss how JJ Abrams re-marketed Star Wars to a new generation and pulled it out of the rubble from under the previous prequels that many did not like. Before we get to that, here's the Tales from Marketing story that Jason shared with Brandon, that required a visual to possibly see the problem more.
Many more commercials were produced and while images could not be obtained of the marketing event held in China where they had hundreds of storm troopers, and projected the trailer on the Great Wall, here's our pick for ads from Duracell. Their campaign was massive, and found ways to get the audience to both participate and be a part of history. Here's the message of that and how the shared how the films props were made The 3 lessons from branding that we talked about in the podcast here were:
Lesson 1: Enthusiasm is invaluable. Genuine excitement will spill over into your marketing strategy and consumers will take notice.
Lesson 2: Identify the weak points of a brand, product or service and focus on turning the weakness into a strength.
Lesson 3: Leave room for a bit of mystery in your marketing technique. Don’t overshare.
Hope you enjoyed the show, next time we interview Bill Reynolds and talk about non-profits and how they do it with the studios and nerd cultures support.
In this episode of Nerd Brand we discuss Deadpool marketing strategy and how it made a $58 million dollar movie into $745.7 million worldwide. We also bring up the brilliant strategy on Facebook that Arby's has been implementing. You can listen to Episode #2 here and view the shows outline and see what we discussed below.
Superhero Movies are now the most popular movies in the country and marketing for them is not easy. Just ask WB and Fox Studios and their bipolar approaches to marketing their up-coming properties. We talk about this and Superhero Movie logos this week on The Nerd Brand!