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Nerd (or geek) culture is no longer a sub-culture, it’s the culture of day. Marketing for things like comics and novels and video games is no longer an isolated thing.

Nearly everything is transformative in media now and it's important to keep your Nerd Brand Strong!


Please subscribe and listen to Brandon Jones of Animation Destination and myself, for our reviews, jokes and discussions of branding and marketing in the nerd culture.

Mar 16, 2017
What the tip??!!
 
Branding. It's gotta be consistent and re-branding is not the same ol same ol
 
Alt: WordPress - Yes Virginia, there are revisions and autosaves.
 
Nerd 
 
Cloverfield Theory discussion (4-5 movies planned)
 
  1. Cloverfield - 2008
  2. 10 Cloverfield Lane - 2016
  3. God Particle - slated release date is Oct. 27th, 2017
  4. unknown
  5. unknown
 
Tagruato Corp. - The site is back online! http://tagruato.jp/index2.php
 
Subs: 
 
  1. Yoshida Medical Research - Deep sea bioprospecting
  2. Slusho! - Think ICEE or Slushy at Circle K
  3. Bold Futura - Where Howard Worked. An Engineering Tech Company
  4. ParafFun! Wax Distributors - Wax seals
 
 
Howard Stambler: http://tagruato.jp/employee_of_the_month_2016_february.php
 
Radioman70 (aka http://funandprettythings.com/) - A private chat site for him and his daughter.
PWD: "do you want to talk?"
 
Howard's "how-to" guide for survival to get to his bunker: http://funandprettythings.com/lifepreservinginformation/
 
Brand 
 
Be Consistent! 
 
Consequences with inconsistency in marketing message and appearances 
 
  1. Lose a customers trust
  2. Being associated with poor quality
 
Questions to ask:
 
  1. Which social channels are being used most frequently?
  2. What percentage are using mobile devices to access your content?
  3. What type of content would your audience enjoy?
  4. Does your audience prefer to receive emails, phone calls, texts, attend webinars, etc.?
  5. How do they speak to each other?
  6. What conferences or events are they going to?
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